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Mything the point, Piet de Jong

Posted on August 8, 1996 by NZ Books

The Cross-Leased Chardonnay Cellphone Paradise John Ruck Collins, $24.95 ISBN 1869502000 Hey, hey, hey — a 90’s sequel to Austin Mitchell’s Half Gallon, Quarter Acre Pavlova Paradise. I wave the attractive cover around the office and people laugh at the…

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Posted in Non-fiction, Review, Sociology

Making their marx? Piet de Jong

Posted on March 17, 1996 by NZ Books

Putting our Town on the Map: Local Claims to Fame in New Zealand  Claudia Bell and John Loyal HarperCollins, $39.95 ISBN 1869501837 What a great subject for a book: a breezy study of the marketing campaigns, slogans, symbols and signs…

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Lomu-isation, Piet de Jong

Posted on December 17, 1995 by NZ Books

Please forgive me. In common with such canny marketing organisations as the New Zealand Rugby Football Union, shoe giant Reebok, beer mogul Steinlager, a cheese company, the ASB Bank and others, I have just invoked the name of Jonah Lomu…

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