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Mything the point, Piet de Jong

The Cross-Leased Chardonnay Cellphone Paradise John Ruck Collins, $24.95 ISBN 1869502000 Hey, hey, hey — a 90’s sequel to Austin Mitchell’s Half Gallon, Quarter Acre Pavlova Paradise. I wave the attractive cover around the office and people laugh at the…
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Posted in Non-fiction, Review, Sociology

Making their marx? Piet de Jong

Putting our Town on the Map: Local Claims to Fame in New Zealand  Claudia Bell and John Loyal HarperCollins, $39.95 ISBN 1869501837 What a great subject for a book: a breezy study of the marketing campaigns, slogans, symbols and signs…
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Posted in Non-fiction, Review, Sociology

Lomu-isation, Piet de Jong

Please forgive me. In common with such canny marketing organisations as the New Zealand Rugby Football Union, shoe giant Reebok, beer mogul Steinlager, a cheese company, the ASB Bank and others, I have just invoked the name of Jonah Lomu…
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