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Protect, promote, and attract an audience, Wayne Hope

Māori Television: The First Ten Years
Jo Smith
Auckland University Press, $45.00,
ISBN 9781869408572

The birth of the Māori Television Service in March 2004 coincided with nationwide protests against the Labour government’s plan to entrench, legislatively, Crown ownership of the foreshore and seabed (in response to a Court of Appeal decision legitimising prospective claims based on Native Title). A 13-day hikoi beginning in Northland arrived in Wellington on May 5. Over the same period, Tariana Turia announced that she would oppose the legislation and resign her ministerial portfolio. The formation of the Māori Party two months later appeared to signal a political resurgence of the pan-Māori Te Tino Rangatiratanga principles which had been advanced through the language and land rights struggles of the 1970s and 1980s, and by the Mana Motuhake Party in the 1990s. In this context, the establishment of a Māori Television Network was an historic accomplishment. The New Zealand “colony-to-nation” myth, which had informed mass-mediated constructions of national identity, could now be openly contested. Māori journalists, broadcasters, and programme-makers could foreground and develop their own cultural knowledges in contradistinction to assumed monoculturalism.

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