Mountford Media, $30.00,
Random House, $40.00,
Boundless and ecoman chronicle the journeys of two of New Zealand’s most colourful and successful entrepreneurs, Greg Hopkinson (founder of pet store Animates) and Malcolm Rands (founder of sustainable products wholesaler ecostore). These two memoirs, while fascinating in their own right, should be of particular interest to budding entrepreneurs, whether of the more traditional commercial variety, or their more recent incarnation, social entrepreneurs. Each author describes his unique business journey, but common to both is how inextricably tied those narratives are to their personal journeys.
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