Boundless
Greg Hopkinson
Mountford Media, $30.00,
ISBN 9780473260736
ecoman
Malcolm Rands
Random House, $40.00,
ISBN 9781775535034
Boundless and ecoman chronicle the journeys of two of New Zealand’s most colourful and successful entrepreneurs, Greg Hopkinson (founder of pet store Animates) and Malcolm Rands (founder of sustainable products wholesaler ecostore). These two memoirs, while fascinating in their own right, should be of particular interest to budding entrepreneurs, whether of the more traditional commercial variety, or their more recent incarnation, social entrepreneurs. Each author describes his unique business journey, but common to both is how inextricably tied those narratives are to their personal journeys.
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